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Back To Basics Toys was founded in 1988 by discerning parents who wanted their children to enjoy the same quality of play that they remembered and cherished. Favorite products and playthings triggered many happy memories for both parents, but at first they figured classic toy collecting would simply be a passion and hobby. Like many young parents they felt they had their plate full juggling "real jobs" and children, but their family and friends convinced them to start a catalog company from the basement of their house.

They didn't know much about the catalog world, but they were quick studies and soon discovered that many other people shared their vision and desire for nonviolent toys with enduring play value. The catalog business was attractive to the founders because it catered to busy parents and could be supported by exceptional service that extended beyond nine to five. A business was hatched on the belief that the quality and value of a child's play experience is directly related to the quality and values embodied in the toys and playthings a child is given. And that a child's mind can be stimulated, creativity fostered, imagination expanded, hand-eye dexterity improved, and important life skills learned with toys that provide pure, plain, and simple fun.

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